Pregnancy & Birth
Peace by Pins
with Robin — Acupuncturist, Pemberton BC
A digital acupressure guide for pregnancy, birth recovery, and postpartum. Designed for one-handed use at 2am.
The challenge
50%
For the first time in history, cesarean births have overtaken natural birth.
Women are leaving hospital without tools to support their own recovery. Robin — an acupuncturist and member of the Obstetrical Acupuncture Association — had the clinical knowledge to help. What she didn't have was a way to reach mothers at the moment they needed it most.
That moment is 2am. One hand free. A baby on your chest. A scar that aches. And a phone screen as the only source of help for the next two weeks until you see your midwife.
The approach
Designed for the 2am moment.
One tap to the answer
No dashboard. No course structure to navigate. An editorial contents page where a mother finds “C-section scar recovery” within a single tap. The information architecture was shaped entirely by urgency.
Two learning paths, one voice
Some mothers want to be told what to press and when. Others want to understand the Chinese medicine behind it. A gentle inline toggle reveals the theory without imposing it — like Robin leaning in and saying “oh, and if you’re curious…”
Mobile-first, one-handed
Every touch target is 44px minimum. Navigation sits in the thumb zone. Text is 17px and readable without zooming in a dark room. The entire product was designed for a mother holding her phone in one hand while feeding with the other.
Works offline, in a hospital
Progressive Web App with full offline capability. Content caches after first load. Dead zones in hospital corridors and rural BC clinics don’t matter — the guide is always available.
The product
Inside Peace by Pins
The homepage — editorial, not promotional
The course journey — 10 modules following preconception to postpartum
The dashboard — a typographic contents page, not a dashboard
A topic guide — practical acupressure instructions with point locations
The details
Craft in the quiet places.
The acupuncture pin hamburger
The mobile menu icon is two acupuncture pins. Most people never notice. The ones who do smile. It’s the kind of detail that signals “if they cared about this, imagine what the rest is like.”
Typography pairing
Playfair Display for warmth and elegance. DM Sans for clarity at small sizes in dark rooms. The serif carries the emotion. The sans carries the information.
Colour palette
Derived from Robin’s treatment room: warm white walls, dried sage in a vase, blush linen on the table. 95% neutral. Colour is earned, not scattered.
Warm White
#FAF8F5
Beige
#F0E6D8
Blush
#E8C4C4
Sage
#A8BDA0
Charcoal
#3D3D3D
Warm Gray
#8C8680
What was delivered
Everything. From scratch.
Robin creates the content. We built everything else.
Custom responsive website — practice site + gated digital product
Bespoke editorial design system — typography, color, motion
Sanity CMS — Robin manages her own content, no code needed
Stripe payments with magic link authentication
10-module course structure with progress tracking
Due date personalisation — content reorders to match each mother's journey
Partner mode — toggle content variant for birth partners
PWA with offline access — works without internet in hospital
Practitioner affiliate system with discount code tracking
Email drip campaign — automated weekly content by gestational stage
Printable acupressure point cards — auto-generated PDFs
Client handoff package — brand guide, content worksheets, launch guide
Have an audience?
We build one product at a time, with the same care we brought to Peace by Pins. If you have a niche audience that deserves better than a Teachable course, let’s talk.