We built a pipeline to analyze creators. The intelligence it produced became the product.
Imprint started as a tool for evaluating creator partnerships, not a company.
We needed to know what audiences actually buy, which creators are worth partnering with, and where the risks are. So we built a pipeline that pulls from YouTube’s Data API, scores creators across six axes, and maps competitive landscapes.
After analyzing over a thousand creators across 150+ niches, we realized the data we were collecting was what brands, investors, and agencies had been trying to piece together on their own. Now we sell it as intelligence reports: from free niche snapshots to full creator due diligence.
James Hutchings
Engineering, product, data pipeline. Based in Vancouver, BC. James studied fine furniture design, where he learned that invisible work gets the same care as visible work. He brought that standard to software, then to data.
He builds the intelligence engine: the pipeline that analyzes creators, scores niches, and produces the reports our clients use to make decisions.
Lucas Kratochwil
Sales, relationships, market feedback. Lucas connects creator intelligence to the people who need it: brands, investors, and agencies. His background in industrial design and landscape painting gives him an eye for what data alone misses.
He works with clients to understand what they actually need from a report, then shapes the product to deliver it.
Evidence over opinion.
Every score traces back to YouTube Data API metrics. Every audience signal comes from real comment analysis. We don’t summarize; we show the data.
Transparent methodology.
We publish how we score. Check our math any time.
Data, not summaries.
Real competitive products at real prices. Real search volumes. Real audience signals.
Talk to us about creator data.
Questions, partnerships, or just curious about a niche. We respond within one business day.