SCOPE AGREEMENT
The Local Read.
A paid local market read that names one buyer-path problem and the first practical fix.
This page records the agreed scope. It does not expand the project beyond what is accepted below.
Included
Business identity and market check.
Who you serve, where, and what locals search for.
Website and booking-path review.
What a stranger sees, and where they drop off.
Google Business Profile and review read.
Service order, photos, reviews, and visible answers.
One first-look finding.
Named in your words. Owner-actionable on Monday.
Three paste-ready assets.
Service description, review request, inquiry reply.
Evidence notes and caveats.
Methodology, sources, and limits of what we observed.
Private noindex route or packet.
Yours to share or screenshot. Not search-indexed.
Owner responsibilities
Complete The Local Read intake.
Plain answers are fine. Roughly fifteen minutes.
Provide accurate business and market context.
Services, customers, booking path, and any seasonal notes.
Name any no-touch or relationship boundaries.
Services you don’t want more of, or competitors to leave aside.
Provide one approval contact for clarification.
Name and email. We email this person if anything’s unclear.
Not included
Implementation.
Live Google profile or website edits stay with the owner.
Search Console or private-data analysis.
We work from public surfaces, not your analytics.
Ongoing reporting.
One-time read. Recurring work belongs on the Operator retainer.
Ads, social posting, or campaign management.
Out of scope. Not part of this product.
No promised outcomes
The read provides evidence-backed diagnosis and recommendations. It does not promise rankings, leads, bookings, review count, revenue lift, ad return, or market leadership.