SCOPE AGREEMENT
The Cleanup.
A paid multi-priority read that names three to five buyer-path problems and the work to ship them.
What's included
Business identity and market check.
Who you serve, where, and what locals search for.
Outside-in scan across four surfaces.
Google profile, website, search results, review platforms.
Three to five prioritized findings.
Each finding named in your words. Each with evidence, analysis, and a fix.
Paste-ready assets per priority.
Service copy, review prompts, inquiry replies, homepage blocks. Six to ten assets total.
Implementation on one or two quick wins.
Tier with-implementation only. Owner approval required per win. Owner retains rollback rights.
Methodology note and source list.
Every claim backed by an observation, dated and cited.
Day 21 check-in.
A short readback after delivery. What landed, what's queued.
Owner responsibilities
Complete The Cleanup intake.
Plain answers are fine. Roughly twenty-five minutes.
Provide accurate business and market context.
Services, customers, booking path, and any seasonal notes.
Name any no-touch or relationship boundaries.
Services you don't want more of, surfaces you don't want touched, competitors to leave aside.
Provide one approval contact for clarification and implementation sign-off.
Name and email. We email this person if anything's unclear, and for every implementation approval.
Hand over surface access if you chose with-implementation.
Google profile, website CMS, or whichever surfaces the approved implementations touch. Least-privilege only. Revocable any time.
Not included
Implementation on more than two priorities.
If more than two need implementing, that's a Fix Sprint, not a Cleanup.
Search Console or private-data analysis.
We work from public surfaces unless you grant access during the engagement.
Ongoing reporting beyond the Day 21 check-in.
One-time read. Recurring work belongs on the Operator retainer.
Ads, paid social, or campaign management.
Out of scope. Not part of this product.
Net-new website builds or design system work.
Surface-level copy and configuration only. Building new pages is Fix Sprint or Operator.
NO PROMISED OUTCOMES
The Cleanup provides evidence-backed diagnosis, recommendations, and implementation on owner-approved fixes. It does not promise rankings, leads, bookings, review count, revenue lift, ad return, or market leadership.