Let's start the cleanup.

Short, plain answers are fine. Longer discovery belongs inside the paid work.

Delivery starts after payment, agreed scope, this intake, required access, and the approval contact are complete.

Contact

Your name

Business name

Business identity

Website

Google Business Profile

Paste the Maps or profile link if you have it.

Main location

City, region. e.g., Whistler, British Columbia.

Top three services

The ones you want more better-fit customers for. Three is plenty.

Best-fit customer

Where customers currently find you

Search terms you'd want to win

The terms locals type when they need what you offer. Five is plenty.

Channels driving inquiries today

Word of mouth, search, social, repeat customers. In whatever order matches your reality.

Seasonal notes

Months that move differently.

The booking path

How customers contact or book today

Where you think strangers drop off

e.g., they don't see prices, or they ask but never book.

Reviews and trust signals

Where reviews live

Google, Yelp, Facebook, niche sites.

Approximate review count across all platforms

Rough number is fine.

How you handle replies today

Active, occasional, never.