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Sample · The Cleanup

What a Cleanup looks like for a Whistler dog walking business.

An anonymized sample of the multi-priority Cleanup readout. Three to five leaks ranked, the fixes that move the most this month, and paste-ready assets to ship them. Your business gets one in ten to fourteen days for $2,500.

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byImprintThe Cleanup·2026.06.04

WHISTLER · DOG WALKING

Four leaks, ranked.

The fixes that move the most this month.

Sourced from your live Google profile, your website, and Whistler search data. Mobile viewport captured 2026‑05‑28.

PRIORITY 01  ·  GOOGLE PROFILE

Small Pack Walks is buried.

Customers searching for dog walking find pet sitting first.

Small Pack Walks · Services
01Pet Sitting$45night
02Private Adventure Walks$32walk
03Overnight Dog Care$60night
04Wedding Day Dog Concierge$120event
05Small Pack Walks$22walk

Fifth in the list. The service locals search for most.

Google reads order as priority. So does the customer.

THE FIX

Reorder the Services panel. Small Pack Walks first. Fifteen minutes in your Google profile.

SHIPPED  ·  DAY 09 We took care of this Tuesday morning.

PRIORITY 02  ·  WEBSITE

No phone number above the fold.

Locals on phones can't see how to reach you.

Website

the business website homepage, mobile viewport. Phone CTA below the second scroll.

Two-thirds of inquiry traffic is mobile. The homepage hides the phone behind a scroll.

THE FIX

Add a phone block above the fold. Mobile-first. Tap-to-call.

SHIPPED  ·  DAY 11 Shipped to your live homepage. Tap-to-call is live.

PRIORITY 03  ·  REVIEWS

Three-week-old reviews lead the page.

The freshest review is older than your latest booking.

Google Reviews

Google reviews for the business, ranked by date. Top review is three weeks old.

Recency biases trust. Your top reviews are dated; your best customers haven't been asked.

THE FIX

Send the review request to the last ten clients. Send Monday morning.

PRIORITY 04  ·  GOOGLE PROFILE

No service-area map.

Searchers can't see if you cover their neighborhood.

Google Business Profile · Service area

Google Business Profile / Service area tab, empty state.

Service-area businesses with a defined map convert at roughly twice the rate of those without. Whistler is small but the boundary still matters.

THE FIX

Define the service area on the Google profile. Forty minutes including neighborhood mapping.

Six things, ready to paste

FOR PRIORITY 01

  1. 01

    The new Small Pack Walks service description.

    Paste into Google Business Profile → Services.

  2. 02

    The reply to a stranger asking about dog walking.

    Save to your phone.

FOR PRIORITY 02

  1. 03

    Homepage phone-above-the-fold block.

    Hand to your web developer with the spec note. Or we ship it for you in this engagement.

FOR PRIORITY 03

  1. 04

    Review request for the last ten clients.

    Send Monday morning.

  2. 05

    Thank-you reply to every new review.

    Paste into Google reviews → Reply.

FOR PRIORITY 04

  1. 06

    The Whistler service-area neighborhoods, in order.

    Paste into Google Business Profile → Service area.

More than five priorities? Multiple tracks running in parallel? The next move is The Fix Sprint.

byimprint.com/the-cleanup$2,500Ten to fourteen days

How a Cleanup works

We rank what is leaking and ship the fixes that move the most this month.

  1. We read your business across Google, your site, and what locals search for.

    Same outside-in read as The Local Read, broader: three to five priorities instead of one.

  2. We rank the leaks by what costs you the most calls.

    Priority order, not severity. The fix at the top of the cascade is the one to ship first.

  3. We ship the paste-ready assets for every priority.

    Ten to fourteen days from intake. You ship the fixes yourself, or upgrade to the with-implementation tier and we ship them with you.

What we don't promise

No promised rankings. No promised lead volume. No promised bookings or reviews. We promise to find what is leaking, rank it, and ship the specific changes that fix it. Anything beyond that is on you, or on a follow-up retainer, if you want one.

Want one for your business?

imprint.com/the-cleanup