Manual standard v0.2
The Imprint Score
The private method behind a Local Read: a source-backed starting point for how clearly customers, Google, and AI tools can understand, trust, and choose a business from the public surface.
- Reads
- Website pages
- Search result facts
- Reviews and proof
- Buyer path
- AI answers
- Separates
- Score band
- Evidence confidence
- Data access depth
- Known caveats
- Unsupported claims
- Turns into
- Starting point
- Lead finding
- Fix order
- Literal next steps
- Readback rhythm
Checks
32
four checks in each dimension
Dimensions
8
weighted to the buyer path
Data tiers
4
evidence depth, labeled separately
Scoring dimensions
Eight reads, weighted to what a buyer has to understand.
| No. | Dimension | Weight | Focus | Owner read |
|---|---|---|---|---|
| 01 | Identity & Consistency | 12% | Name, contact details, category, hours, and basic trust signals. | Can a buyer tell this is the same business everywhere? |
| 02 | Findability Foundation | 15% | Business profile, important service pages, public page health, and broken paths. | Can a buyer find the right service without guessing? |
| 03 | Offer & Service Clarity | 15% | First screen, service fit, pricing or steps, and the questions buyers ask first. | Can a buyer understand what you do and who it is for? |
| 04 | Trust Proof & Reviews | 15% | Reviews, recent proof, replies, testimonials, and visible work examples. | Can a buyer see evidence that the promise is real? |
| 05 | Buyer Path & Bookability | 12% | Primary action, forms, mobile path, reply expectations, and speed to action. | Can a buyer take the next step without friction? |
| 06 | AI & Answer Legibility | 15% | Readable facts, page titles, service-region language, and plain text. | Can search and answer tools repeat the facts correctly? |
| 07 | Freshness & Public Rhythm | 8% | Current dates, recent proof, active public signs, and stale content. | Does the surface look alive and cared for? |
| 08 | Differentiation & Owner Truth | 8% | Owner story, local detail, specific advantage, and non-generic wording. | Does the page sound like the actual business? |
| Total | 100% | Thirty-two checks, scored as a baseline, then translated into a fix order inside the Local Read. | ||
01
12%
Identity & Consistency
Name, contact details, category, hours, and basic trust signals.
Can a buyer tell this is the same business everywhere?
02
15%
Findability Foundation
Business profile, important service pages, public page health, and broken paths.
Can a buyer find the right service without guessing?
03
15%
Offer & Service Clarity
First screen, service fit, pricing or steps, and the questions buyers ask first.
Can a buyer understand what you do and who it is for?
04
15%
Trust Proof & Reviews
Reviews, recent proof, replies, testimonials, and visible work examples.
Can a buyer see evidence that the promise is real?
05
12%
Buyer Path & Bookability
Primary action, forms, mobile path, reply expectations, and speed to action.
Can a buyer take the next step without friction?
06
15%
AI & Answer Legibility
Readable facts, page titles, service-region language, and plain text.
Can search and answer tools repeat the facts correctly?
07
8%
Freshness & Public Rhythm
Current dates, recent proof, active public signs, and stale content.
Does the surface look alive and cared for?
08
8%
Differentiation & Owner Truth
Owner story, local detail, specific advantage, and non-generic wording.
Does the page sound like the actual business?
Total
100%
Thirty-two checks, scored as a baseline, then translated into a fix order inside the Local Read.
Data access quality
Bronze, Silver, Gold, and Platinum describe evidence depth, not business quality.
Tier 01
Bronze
Public visible data only.
Website pages, public listings, public reviews, images, and search samples. Most first Local Reads start here.
Tier 02
Silver
Public data plus owner-provided exports.
Static screenshots or exports can add context, but the report still marks them apart from buyer-visible proof.
Tier 03
Gold
Read-only access to key owner accounts.
Search, profile, review, or website behavior records can explain what is happening behind the public surface.
Tier 04
Platinum
Ongoing read-only operating view.
The retained state: search, website behavior, inquiries, proof, reviews, booking, and payment signals where relevant.
A Bronze read can still be useful. A Platinum view can still reveal a weak public surface. The label tells the reader how much evidence was available.
Score meaning
The number is a shorthand for clarity, not the whole read.
90-100
Reference-grade
The public surface sets a niche standard.
75-89
Strong surface
The business is mostly legible, current, and findable.
60-74
Clear enough
The basics are visible, but the next fixes still matter.
40-59
Patchy
Buyers can understand pieces, but effort and doubt remain.
0-39
Hard to read
Critical context is missing or difficult to trust.
After the score
A Local Read still ends with judgment, not a dashboard.
The score sits beside the lead finding, ranked fixes, paste-ready wording, and readbacks. If the owner wants help after the read, the next step uses the same evidence and the same fix order.