The town edition · August 2026
The State of the Squamish Surface
How Squamish looks to the customers trying to find it. This summer I checked every open business in town, one by one, in a normal browser. I live here. No business is named on this page.
Squamish shows up for its businesses.
The town is better than its websites.
How the read was done
One by one, in a normal browser, the way a customer arrives.
In August 2026 I checked every business in Squamish I could find: 889 discovered, 12 closed or gone, 877 open. 716 of them were read in a real browser, on a desktop and on a phone, doing what a customer does: find it, open it, read it, tap call, tap book.
Anything that failed was checked again later before it counted. When a shared platform had a bad day, I tested other sites on the same platform first, so nobody gets blamed for their software. Nothing counted that cannot be reproduced.
The rules this page keeps
No business is named. Not the strong ones, not the broken ones. Aggregate numbers only, always.
Every figure is reproducible. Each one traces to the read's records, available on request.
I live here. This is my town reading its own reflection, not a survey done from somewhere else.
The whole town, one screen
Every dot is a business. No dot has a name.
Source: Imprint town read, August 2026. Every figure reproducible on request.
One summer, 877 businesses, every front door tried.
Where the customer path breaks
Of 877 open Squamish businesses: 122 have no real website at all; 160 have a website that is dead, or where booking and contact paths are broken; 51 break on a phone; 56 show phone numbers that conflict or misdial; and 17 have a domain that is expired, parked, or unreachable.
Counts of open Squamish businesses, categories overlapping. Source: Imprint town read, 716 browser audits, August 2026. Every figure reproducible from the read's records on request.
What 716 real-browser audits came back with
Of 716 real-browser audits: 399 came back clear, the path works; 61 were severity 3, worth an hour; 68 were severity 4, losing real customers; and 44 were severity 5, the door is closed. A further 96 audits confirmed no real website, and 48 recorded a status without a severity verdict.
Audited open businesses; a further 96 audits confirmed no real website to audit, and 48 recorded a status without a severity verdict. Source: Imprint town read, August 2026.
The severe end is not cosmetic. Across town there are phone links that dial a Manhattan office tower, menus that open onto gambling portals, booking buttons that lead nowhere, and domains that expired while the shop stayed busy. Every one of them is invisible from behind the counter, because the owner never has to find the business the way a customer does: from outside.
No sector is immune.
Severity 4 and 5, by category
By category, severity 4 and 5 findings among open businesses: Electrician 4 of 14; Day care center 3 of 11; Naturopathic practitioner 3 of 12; House cleaning service 2 of 10; Restaurant 2 of 18; Coffee shop 1 of 10; Construction company 1 of 11; Gym 1 of 11; Auto repair shop 1 of 12; Massage therapist 1 of 20; Real estate agency 0 of 18; Plumber 0 of 12; Real estate agent 0 of 11; Website designer 0 of 10.
Every dot is one open business in the category; a filled dot carries a severity 4 or 5 finding. Counts, not percentages: the samples are small and honest about it. Source: Imprint town read, August 2026.
Talking back
Customers keep writing. Most of the town never writes back.
Half the town runs clean.
399 audited businesses came back clear: found, loaded, readable, bookable on the first tap.
One phone number everywhere. The same number on the website, on Google, and on the door.
A site that opens on a phone in seconds. No dead plugin, no giant image nobody waited for.
A booking or contact path that works on the first tap. The button someone taps actually goes somewhere.
A claimed Google profile someone tends. Someone owns it, and answers what shows up there.
Replies to reviews, even short ones. A line is enough. Silence reads as nobody home.
None of this is marketing. It is the shop being swept.
Most of what is broken in Squamish is not a marketing problem. It is maintenance: a lapsed domain, a disconnected platform, a link nobody tapped after the rebuild.
I read public surfaces for a living, and I live here. This page is what the town looks like from the sidewalk, published so the town can see it too. The read repeats; the numbers will change; the rule about names never will.
If a field note reached you
The note is real, and it stops with you.
A field note names one thing between you and your customers that was visibly broken the morning the note was handed over, and the smallest way to fix it. It comes from the same read as every number on this page.
How it works
The note is free, and it stops there. One finding, one fix, recorded in 24 seconds. No list, no follow-ups, nothing published about your business.
If you want more, that part is paid. It starts with a one-page plan, priced. Then the full read: everything a customer can see of your business, with every fix in order.
And if you want it off your plate, I do the big fixes myself.
The next step
Text me your name and your business, and I will come back to you myself. That is the whole ask.